Omnichannel Campaign Manager (m/f/d)
Permanent employee, Full-time · Remote
Deine Aufgaben
- Own and lead the 360° campaign planning process throughout the entire customer lifecycle
- Work closely with Product Development, Brand, CRM, Performance, Purchasing, and Customer Service to align timing, messaging, pricing, and availability
- Develop innovative campaign concepts that avoid repetition and speak to both new audiences and existing customers
- Ensure that campaigns are fully integrated across all marketing touchpoints (email, paid ads, social media, website, CRM, etc.)
- Stay fully on top of the numbers: traffic, conversion, AOV, customer behavior, and performance benchmarks
- Build and maintain detailed campaign plans, own the calendar, and track performance vs. targets
- Collaborate closely with our Data Scientist to assess impact, derive insights, and adapt quickly
- Report regularly on campaign effectiveness and optimize based on learnings
- Consistently bring new, data-driven ideas to the table, challenge the status quo, and inspire the wider team
Was solltest du mitbringen
- 5+ years of experience in campaign management or e-commerce marketing, ideally within a D2C environment
- Proven success in leading cross-functional campaigns that generate revenue and drive customer engagement
- Fluent in German and English; additional language skills (e.g., Italian) are a plus.
- A data-first mindset: you are comfortable analyzing numbers, identifying trends, asking the right questions, and translating insights into action
- Strong project management and communication skills; you are structured, proactive, and thrive under pressure
- Experience collaborating across departments and managing multiple internal stakeholders effectively
- A natural ability to balance creativity with commercial acumen
- You are not here to repeat last year’s ideas; you are excited to build something better every time
- You work well under pressure and adapt quickly in fast-paced environments without compromising on execution quality
Warum VEGDOG?
- You will be part of a consumer goods revolution and can play a significant role in this change.
- Flat hierarchies and short decision-making processes - your opinion counts here!
- Flexible working models: remote within Germany or hybrid in our Munich office. (German residence required).
- Dogs are welcome both in the office and at joint appointments.
- Attractive benefits such as Jobrad, E-Gym-Wellfit, childcare subsidies and company pension schemes.
- A motivated team that works passionately on a shared mission.
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Über uns
Wir sind die younikat GmbH, ein junges, innovatives Unternehmen aus München, das mit unserer Marke VEGDOG die Welt des Hundefutters revolutioniert. Gemeinsam mit Fachtierärzt:innen haben wir ein veganes Hundefutter entwickelt, das nicht nur gesund, sondern auch nachhaltig ist. Unsere konsequente Produktphilosophie hat uns zu einem echten Erfolg auf dem europäischen Markt gemacht. Um unser starkes und nachhaltiges Wachstum weiter voranzutreiben, suchen wir Kolleg:innen, die unsere Vision teilen und unser wachsendes Team bereichern.
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