Product Manager (m/w/d)

Job Summary
We are looking for a strategic and results-driven TV Product Manager to join our Insights and Innovation team. The role involves a holistic approach to product management, combining core skills with specific emphasis on Go-to-Market (GTM) strategies tailored to address the needs of the European markets.
Key Responsibilities
1. Strategic Product Planning

• Develop and execute annual TV product planning and strategy.
• Formulate Go-to-Market strategies.

2. Market Analysis and Positioning

• Analyse channel dynamics and formulate effective channel strategies.
• Conduct in-depth market benchmarking and positioning analysis.

3. User-Centric Approach

• Lead the collection and analysis of user requirements specific to the European market.
• Engage in direct communication with end-users, understanding unique preferences and needs.
• Translate user insights into detailed product specifications, feature lists, and Minimum Viable Products (MVPs).

4. Documentation and Collaboration

• Break down insights into clear and concise Product Requirement Documents.
• Collaborate closely with Engineering and Design teams to align product development with market strategies.

5. Go-to-Market Execution

• Implement effective go-to-market strategies, including product training, test magazines, benchmarking, demos, and launch events.

6. Reporting and Relationship Building

• Regularly report to executive management leaders, providing strategic insights.
• Recommend products to drive business growth.
• Build and nurture strong relationships with key stakeholders, both internal and external.

7. Law and Legislative Requirements

• Regular check of new laws and legislative requirements in Germany and other EU countries including summary of findings.
• Internal communication and progress tracking so that requirements are completely implemented before getting effective.

Qualifications

• Bachelor's degree or equivalent qualification
• Proven experience in product management with a focus on Go-to-Market strategies
• Proficient in channel analysis, market positioning, and user-centric product development
• Strong analytical skills, effective communication skills, with the ability to engage with senior leadership
• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint), and delivering actionable insights
• Excellent English skills

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