General information
Job Title
Performance Marketing Manager eCommerce (m/f/d)
Ref #
1029
Location
Munich
Company
PAYBACK GmbH
Job Area
Marketing & Digital
Job Type
Professional
Description & Requirements
Most people have at least heard of PAYBACK. With you, however, we’d like to take a closer look.
You probably know PAYBACK from the question at the checkout or from our widely used shopping app. And of course, we hope you answer “Yes” at the checkout - because with us, you collect more than just points. Whether as a customer, partner, or colleague: with PAYBACK, every interaction becomes a rewarding experience.
YOUR ROLE
- You take ownership of the continuous performance optimisation of digital campaigns for the PAYBACK Rewards Shop
- You analyse the performance of marketing channels and campaigns across key touchpoints (app, web and mobile push) and derive clear, actionable optimisation measures
- You design and implement holistic tracking and measurement concepts as well as meaningful reports
- You interpret relevant eCommerce and marketing KPIs and assess the cross-channel success of campaigns in a data-driven way
- You develop and optimise targeting and segmentation strategies to sustainably increase reach, relevance and campaign effectiveness
- You analyse and optimise traffic sources and onsite performance of the Rewards Shop using common eCommerce metrics such as conversion rate, AOV, views, time on site, bounce rate, etc.
- You collaborate closely with internal stakeholders such as CRM, UX, Analytics and Product and actively bring a performance mindset into projects and further developments
YOUR PROFILE
You are a data-driven performance marketing expert with a strong eCommerce mindset. You don’t just understand numbers - you turn insights into concrete actions. You enjoy questioning the status quo and continuously improving the performance of a digital shop.
What you bring with you:
- Degree in Marketing, Business Administration, Business Informatics or a comparable qualification
- Experience in performance or digital marketing, ideally in an eCommerce environment or on the agency side
- Confident handling of web analytics and tracking tools (e.g. Adobe Analytics)
- Strong analytical skills and experience in analysing large data sets and deriving clear optimisation recommendations
- Hands-on experience in planning, running and evaluating A/B tests as well as data-driven optimisation of campaigns and online shops
- Very good understanding of key eCommerce and marketing KPIs, including attribution and measurement models
- A structured, independent and solution-oriented working style with high quality standards
- Strong interest in digital trends, new marketing technologies and continuous personal development
- Fluent German- and good English-Skills
OUR BENEFITS
- Tasty Breaks: Delicious meals in our canteen - vegetarian or vegan options available, many of them free of charge
- Move it, move it: 24/7 access to our gym - you train, we cover the costs
- Do it your way: Flexible working hours, 30 days of vacation and up to 2 days of home office per week
- Easy Going: Deutschlandticket included
- Get Together: Team events, social days, ski events and more
- Grow like a Pro: Individual training and development opportunities
- Good Vibes: Dogs are welcome in the office
PAYBACK is Germany’s leading loyalty programme and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions in-house here in Munich. And development doesn’t stop there - with us, you can develop yourself and shape the future of the PAYBACK programme together with us.
Interested?
We look forward to receiving your application!
PAYBACK values diversity - come as you are
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