Marketing Campaign Manager (m/w/d)

Your mission

• You design, manage, and optimize marketing campaigns across the entire customer journey (email, landing pages, workflows, lead nurturing).
• You work closely with Sales to ensure campaigns deliver high-quality leads and have a measurable impact.
• You are responsible for CareMates’ social media presence, particularly on LinkedIn - from content ideas and editorial planning to performance analysis.
• You plan and manage paid campaigns (e.g. LinkedIn Ads, Google Ads) and optimize them using a data-driven approach.
• You build and maintain partnerships with industry associations and support joint marketing activities.
• You organize success stories and customer reference cases together with customers, Sales, and Product - from concept to publication.
• You plan and coordinate trade fair appearances, events, and webinars for CareMates - in close alignment with Group Marketing.
• You work within the marketing setup of the myneva Group, leverage existing structures and tools, while also incorporating the specific needs of CareMates.
• You analyze campaign and performance data, create reports, and derive concrete optimization measures.

Your profile

• You have several years of experience in digital B2B marketing - ideally in a software or SaaS environment.
• You have solid hands-on experience in campaign management and marketing automation with HubSpot.
• You think in a data-driven way, understand performance metrics, and actively use them to optimize campaigns.
• You are comfortable with both strategic planning and hands-on execution (“hands-on mentality”).
• You work in a structured and self-driven manner and are able to keep an overview even when handling multiple topics in parallel.
• You have a strong sense for target audiences, content, and tone of voice - particularly in a B2B context.
• You communicate confidently in German and English.

Why us?

• A responsible role with purpose: our software products enable our customers to focus on improving the lives of their clients by giving them more time for care and support
• Exciting, challenging tasks in a dynamic, future-oriented environment
• Flexible working hours and a hybrid working model so that you can continue to organise your day flexibly
• A culture of appreciation and a harmonious working atmosphere in a growing, international company with opportunities to get involved
• A creative working environment, flat hierarchies and short decision-making processes
• Attractive remuneration models, a permanent employment contract and an employer contribution to your company pension scheme
• Access to corporate benefits, JobRad leasing and other mobility offers such as the fully financed Germany railway ticket

contact information

Our core team regularly works together at the Munich office. Living nearby is therefore a plus to enable on-site collaboration. At the same time, the position is 100% remote within Germany. In addition to Munich, our largest offices in Germany are located in Essen and Hamburg, where you are always welcome as well.
So, are you looking for more than just any job and want to create real impact? Then we look forward to receiving your application.
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About us

Welcome to myneva - together, we shape digital care.
myneva is one of the leading European software providers for the social sector. Our solutions focus on shaping the world around our clients and their needs. By digitising processes, we help care givers gain more time to support their clients, enabling them to enjoy a better quality of life.
As an ambitious team, we are pursuing increasing internationalisation and a clear mission to become #1 in Europe.