(Inbound) Marketing Manager (m/f/d)

Your role

As an (Inbound) Marketing Manager (m/f/d), you will be responsible for developing and executing marketing tactics to attract, engage, and convert our target audience into qualified leads. Your primary focus will be the conversion of product (positioning) documents into high-quality content, optimizing digital channels and leveraging analytics to drive demand for our Cloud Solution Workbench.

• Planning, creation, and distribution of target group-relevant content (blog posts, whitepapers, video content, landing pages, social posts, etc.)
• Optimization of all channels - especially the website - to improve organic reach
• Setting up marketing for a digital / product-led customer journey, including appropriate marketing automation workflows (HubSpot)
• Close collaboration with product management to align product positioning, product-related marketing stories, competitive landscape insights, and current "hot topics"
• Ongoing performance monitoring and continuous conversion rate optimization (CRO)
• Management of external agencies and freelancers

Your profile

• You bring at least 4 years in (inbound) marketing in a software company
• You are familiar with the challenges faced by software architects and software developers
• You have experience in dealing with technical content that resonates with a developer audience
• You have high degree of creativity and own ideas in combination with a structured way of working
• Your know how to use your skills in data analysis to optimize campaigns
• You have hands-on experience with marketing tools (in particular HubSpot)
• You are fluent in written and spoken English & German

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About us

knowis Cloud Solution Workbench accelerates enterprise-grade software development by combining AI-guided software architecture and design support with design-aware code generation.