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Freelance Senior Digital Marketing Manager (m/f/d) - B2B Enterprise Software
Remote
Fortgeschritten, Expert:in
12 Monate
70 % · 28 Stunden / Woche
01.08.2026
31.07.2027
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Hannah
Account Manager:in
Hannah von Junico übernimmt auf Wunsch von Auftraggeber:in Franka bei diesem Auftrag die Vorauswahl. Wir stellen bis zu fünf Freelancer:innen vor.
We are looking for a senior freelance digital marketing manager (m/f/d) to support support our paid marketing activities across Google Ads and LinkedIn, help strengthen our organic visibility, as well as maintain and optimize website content and landing pages during a temporary leave period.
We are looking for someone who enjoys both strategic thinking and hands-on implementation: someone who can analyze performance, identify opportunities and directly execute improvements across channels.
You will work closely with Marketing Operations, Content Marketing, Field Marketing and Sales to turn data, insights and campaign priorities into measurable improvements across our digital channels.
WHAT YOU CAN EXPECT
Performance marketing
- Support the day-to-day management of Google Ads and LinkedIn Campaign Manager
- Monitor budgets, pacing, campaign performance and lead generation results
- Support the setup, launch and optimization of paid search and paid social campaigns
- Collaborate with Field Marketing on regional and topic-specific lead generation campaigns
- Work with Marketing Operations to ensure proper tracking, attribution and campaign setup- Prepare regular performance insights and reporting for internal stakeholders
SEO and organic growth
- Conduct keyword research and identify SEO opportunities across relevant topics and markets
- Support on-page SEO optimization for website pages, landing pages and blog content
- Collaborate with Content Marketing on SEO-driven content ideas, content briefs and optimization recommendations
- Monitor organic performance and translate insights into actionable improvements
- Support technical SEO checks and coordinate implementation with internal or external stakeholders where needed
Website and conversion optimization
- Create, update and optimize website pages and landing pages
- Ensure campaign landing pages are aligned with messaging, conversion goals and tracking requirements
- Use analytics and behavior insights to identify website improvement opportunities- Support A/B testing, conversion optimization and user journey improvements
- Keep website content accurate, up to date and aligned with campaign priorities
Analytics, reporting and collaboration
- Turn performance data into clear recommendations for the marketing team
- Collaborate closely with Marketing Operations on tracking, attribution and data quality
- Work with Content Marketing and SEO on content performance and search visibility
- Partner with Field Marketing on campaign execution and lead generation- Support the documentation of campaign setups, optimizations and recurring processes
WHAT YOU SHOULD BRING
Experience & Domain Focus
- 6-7 years of hands-on digital marketing experience, ideally in B2B SaaS or enterprise software
- Strong experience in performance marketing, especially paid search
- Good understanding of SEO, keyword research, on-page optimization and content performance
- Experience creating, updating or optimizing website pages and landing pages
- Familiarity with demand generation, campaign execution and lead generation in a B2B environment
Technical / Methodological Skills
- Strong practical experience with Google Ads and LinkedIn Campaign Manager
- Confidence working with digital marketing data, performance metrics and reporting
- Ability to translate insights from campaign, website and SEO data into concrete next steps
- Experience with tools such as GA4, Google Tag Manager, HubSpot, Looker Studio, Semrush, Amplitude, Hotjar or Contao
- Understanding of tracking, attribution, landing page performance and conversion optimization
PROJECT OUTLINES
- Start date: Ideally August 01, 2026 - latest August 15, 2026
- End date: July 31, 2027
- Location: Based in Munich, or remote in Germany
- Availability: Regular availability during CET/CEST business hours is required, including participation in recurring calls and timely response to urgent topics within 24 hours
- Mode: Freelance, Fractional, or part-time/full-time position limited to 1 year
- Security and confidentiality: The role requires access to advertising accounts, analytics tools and marketing systems. A high level of confidentiality, data protection awareness and secure handling of account access is required. An NDA and compliance with IntegrityNext’s internal security and data protection requirements will be part of the engagement.
APPLICATION REQUIREMENTS
Please include the following in your application:
- Relevant Google Ads and LinkedIn Ads experience: Portfolio, case studies or reference projects from similar performance marketing work
- Your availability for the project period
- Your hourly rate / monthly retainer suggestion / your salary expectation
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Skills & Persönlichkeit
Skills
Analytical Thinking
GEO
Google Ads
LinkedIn
Performance Marketing
SEA
SEO
Unternehmen
Typ
Unternehmen
Mitarbeiter:innen
100-200
Branche
IT, Software und Telekommunikation
Registriert seit
Juli 2026
Über den Auftrag
Veröffentlicht
vor 9 Stunden
Vorschläge
5
